Introduction
Selling your home is one of the biggest financial decisions you will make. Many homeowners underestimate the impact of choosing the right agent. At Highgates Sales & Lettings, we have seen sellers save thousands or lose them purely based on their agent’s approach. Here is why making the right choice matters.
1. Accurate Valuation Matters
Many agencies overvalue properties just to win the instruction, but this often costs you money in the long run. Overpriced homes attract fewer serious buyers, stay on the market longer, and can even create doubt among prospective buyers. On the other hand, undervaluing your property leaves money on the table.
At Highgates, we combine local market knowledge with precise data to price homes accurately from day one. As Sheffield locals, we understand the latest trends, the appeal of each neighbourhood, and the potential buyers that influences offers.
2. Professional Marketing Saves Time and Money
High-quality photography, floorplans, and targeted digital campaigns are essential. Poor marketing often leads to multiple price reductions and unnecessary delays.
Having the largest market share does not automatically mean your property will be marketed effectively. We have repeatedly seen ineffective descriptions and lacklustre campaigns from larger agencies. At Highgates, Guy or Jamal will be your single dedicated point of contact, ensuring your home is highlighted in the best possible light.
We only take on a handful of properties at a time. Our vision is not to churn numbers and listings. It is about giving your home the attention it deserves. Selling your property is likely the biggest financial decision of your life. It should not be rushed.
3. Negotiation Skills Can Make or Break a Sale
Many high street agencies send a lister to win your instruction, only then to pass your sale to a junior negotiator who has never seen the property or knows your motivations. Often, viewings are also outsourced to third parties. Can that really convey the value of your home or highlight the interesting features?
We strongly believe property is personal and so is your agent. At Highgates, the same person handles everything from valuation to completion. Guy or Jamal will take the enquiries and conduct viewings themselves, ensuring buyers see your property the way it should be presented. Skilled negotiation is not just a service. It is an extension of their commitment to you.
With Guy and Jamal’s combined decades of experience and having successfully handled hundreds of property transactions between them, you can be confident that you will achieve the best possible price and receive expert guidance every step of the way.
4. Avoid Hidden Fees and Pitfalls
Some agencies sneak in hidden charges, inflated marketing costs, or even withdrawal fees if your home does not sell within the exclusivity period. At Highgates, we believe in total transparency. You will know all costs upfront, and if for any reason you are dissatisfied, you are free to walk away.
Dealing directly with the business owners means decisions are instant, and your feedback is heard and acted upon immediately. No passing you up the chain.
5. Local Knowledge is Key
National chains often overlook the subtle differences between Sheffield neighbourhoods, schools, and commuter routes. Guy and Jamal have grown up in Sheffield with strong roots throughout the city. We know what makes each area special and can relate to buyers in a way only locals can. That knowledge can make a real difference in positioning your property to the right audience.
Conclusion
Choosing the right agent is not just about listing your home. It is about maximising your return and reducing stress. With Guy and Jamal, you get local expertise, high level experience, professional marketing, and commitment that ensure the best outcome. Property can once again be personal, simple, and rewarding.
Take the first step towards your next move. Arrange a free valuation with Guy or Jamal today and discover your home’s true potential.
